
A plain guide to GEO vs SEO. Learn how they differ, where they overlap, and a simple rule to remember. SEO is about being found. GEO is about being cited.

A plain guide to Generative Engine Optimization. Learn what GEO means, how it differs from SEO, how AI answers pick sources, and how to make your content easy for AI to cite.

BrowseComp is OpenAI's benchmark for hard, multi-step web questions that stump most AI agents. See what it tests, why it is so hard, and what scores mean.

Large language models are notorious for hallucinations—confident answers that are disconnected from reality. OpenAI’s WebGPT paper offers a solution: let the model search, read, and cite the web in real time to dramatically improve factual accuracy.

A study pits ChatGPT against Google Search. ChatGPT wins on speed and experience but slips on fact-checking. Here is when each tool is the right call.

Research shows how Strategic Text Sequences manipulate LLMs to push products in AI recommendations. How the attack works and why it matters for AI search.