
A plain guide to GEO vs SEO. Learn how they differ, where they overlap, and a simple rule to remember. SEO is about being found. GEO is about being cited.

A plain guide to Generative Engine Optimization. Learn what GEO means, how it differs from SEO, how AI answers pick sources, and how to make your content easy for AI to cite.

A deep dive into the Princeton GEO research paper. What Generative Engine Optimization is, the nine methods tested, and which ones lifted AI visibility most.